Give context. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. Instead of fishing for leads, get them in your inbox and have your pick of the litter. Influencers need, at a minimum, 2,000 followers to be worth your while. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. It boils down to which brands. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. There are plenty of approaches for this first influencer message, but they should all cover some basic information: Influencer marketing is on the rise, and it’s not showing any signs of slowing down. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. In addition, some influencers may respond to emails at different times of the day than others. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. The primary objective of your first email should be to start a conversation. But these outreach emails are fraught with social anxiety. Commission? If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. Money? 2. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. For every $1 spent on influencer marketing, you earn $23 back. For example, you can send influencers your product and ask them to write a review. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Show them how much you crave for … I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. Let’s break down the above email to make sense of why this works so well. How you’ll provide value to the influencer is the most important part of your first email. No pressure. So be sure to personalize and avoid copy and pasting on your collaboration email. Oh, and we shouldn’t have to say this, but please: proofread your stuff. If you’re not interested, no worries, but I would appreciate it if you could let me know! To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Clearly states the purpose of getting in touch. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. Hook them with the subject line Make sure every influencer email is backed by a solid campaign strategy. Reach, engagement, or sales? Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. In our digital lives and real lives. A quick, “Hi Melanie” at the beginning of your email works like a charm. Influencers know when you’re being lazy and copying other people’s emails. That’s your cue to move on to another influencer on your list. Okay, so you’ve drafted your email. You sit down at your laptop to write the email and …. 3 best influencer outreach email examples of all time At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Get our weekly newsletter for eCommerce marketers and founders. No matter what language you’re speaking in, use jargon or slang. Everybody else is using them, so guess what? Influencer Marketing is great once you get the hang of how to do it effectively. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Do your research before contacting an influencer. Try partnering with people who know what they’re doing to spare yourself the headaches. Influencer Collaboration Email Template. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Your recent post [blog topic] really resonated with me. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Mention specific posts that show this. Have fun! It ain’t a good look. HOW TO START: Send us an email at firstname.lastname@example.org with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha Research shows that a personalized email subject line alone will get 50% more engagement. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Step #3: Determine an Appropriate Offer. A catchy subject line that makes them want to read your email … Come out of the gates with how this relationship is good for the influencer. There are plenty of fish in the sea. The bulk of your email should detail the influencer partnership itself. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Do you need user-generated content, reviews, or something else entirely? Ready to create custom content and generate buzz. 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