While I no longer offer blog posts for free product, I’m glad I did at first because it allowed me to get things for free I couldn’t have without it like area rugs, a DockATot, and even a bed. Make sure there are legal contracts in place if they are asking you to pay first. To say the Louis Vuitton x Supreme collaboration was a success is an understatement. It’s an impersonal and cheap scam. Thanks for the note, tips, encouragement, and for contributing to my group book Pinterest board. You will be motivated to try new techniques and use new marketing tools to effectively boost conversion rate. Yeah, it’s nice to be in a red dressed but come on, it’s freezing cold. If you already have an audience, then keep reading to see how I started working with brands on Instagram! I have about 120 followers, mostly family, friends, and people in the same activism/chronic illness/nerdy interests I’m in. I definitely went through my phase of bad IG deals and just complete scams. I heard that 1,000 followers would put me “on the map” so I made that my goal. The picture = an ad. (UM, YA!) I just created a new email using Gmail that had my blog name in it so it looks professional. Clearly, they have no idea what your brand is about. Are you taking the time to personally seek out their business: maybe check out their website if they have one, start commenting sincerely on posts, and maybe engage on IG for a month first (again, sincerely). Anytime I endorse a brand and receive free, discounted, or paid items it is a “sponsored” post. It puts in to words exactly what I want to warn people about. However, that one case is not my norm, and I’d be cautious. Keep in mind your DMs will also likely be read on mobile phones, so the shorter you can keep them, the easier they’ll be for influencers to go through! They share nothing with the account holders and content creators. Why collaboration is the missing ingredient in food system reform. Work to make it a platform you are proud to be a part of. You want a solid contract with any brand. I learned to study the brand’s social media pages to see the types of pics they love. Many brands reach out to me (brand work isn’t something I actively seek out these days since I monetize better elsewhere), but you can always reach out to a company you like. ‘Influencing’ because my following is minuscule compared to accounts with 500K followers. I didn’t know that happens–thank you for letting me know. Hey Crissy, Thank you so much for reading! I recently started putting out feelers that my site was ready to start partnering with brands. As you travel this path, you will gain insights and learn from your mistakes. You always have to disclose on your posts too, and you want your audience to trust you. I want to hear about your new adventures. Not everyone knows what to do with these brand collaboration offers. I am new with collaborations so I am not getting paid, simply receiving free products. They proposed sending me two swaddles in exchange for a blog post and Instagram photo. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution. I’d just post what you agreed to (to not burn any bridges–even crappy ones) and learn from it–I’ve definitely learned my own lessons too. will be a huge perk you can offer brands in your pitches. Dear lord. Sigh! That was too low… Oops. I don’t recommend pitching using the message feature inside of Instagram as it’s less professional and only allows short messages. Thank you so much! You’d think that if the big account wanted you so bad, they’d get in touch with you themselves. These cookies will be stored in your browser only with your consent. I don’t respond, and I will flag the message and account as spam so IG knows that the account is bad/engaging in bad practices. That’s what I saw other similar sized influencers in my motherhood niche getting for one or two photos. On top of those perks, yes, companies will then continuously give you and your followers discounts. Keep in mind (because I want you to make money!) I have a tiny craft Instagram that I haven’t touched in over a year and just got a comment to collab. I really appreciate both the kind comments and positive feedback. We always say, each Instagram collaboration is its unique animal. But the brand staff member yesterday just didn’t understand why I would never pay to promote a product period. They certainly don’t want influencers or brand ambassadors. So I'm curious about other people's experience with these situations as I imagine it's pretty common. It would be great if they paid you to promote their product. By now, most people are accustomed to using video and chat tools at work. In many cases, it's important to limit the number of active copies of a file to a single version. Hint: I’ll usually notice a product featured in a photo and click to read more and see if it was sponsored. Here’s an example of one (of several) comments I’ve gotten, and their offer in my DMs: Comment on a post of my dog: Hey! I didn’t pay them to work or get experience. Makes me feel better about not replying to their messages. I’m interested in Stories. Even for the affiliate marketing that I do on my site and sometimes IG, a company/brand will send me a promo code that completely zeros out the balance from the start. I responded that I wasn’t comfortable selling products to my tiny Instagram following, that it felt like betraying their loyalty. Ugh. That’s a lot of work to work for free…, Hi! Win-Win. I know people use bigger programs (Brandbassador and Influenster, for example) where you can put up a profile and search brands in one place–but those aren’t for me. It depends on what your deal was with the company and if it’s in writing or a contract. Hopefully something you read today will get you closer to reaching out to brands and becoming an influencer for free product! Want my real pitches? I only have 2,400 on Instagram right now, but I LOVE offering brands a couple of tweets to my 6,500 on Twitter. Within 2 days, my Instagram DMs were overwhelmed with spammy offers like this. I learned this later on when a lot of influencers with similar numbers to me (1,000-3,000) were getting the same products, but doing way less work (aka no blog post, just an Instagram post or two). Required fields are marked *, By using this form you agree with the storage and handling of your data by this website (Privacy Policy). What about companies that give you free products but you pay for the shipping? Thank you so much for letting me know. Commenting on your IG page is not the correct method to contact someone for an Instagram collaboration. None of the offers are flattering or viable. Amazing Travel & Booze Instagram Collab Offers In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rum–it’s a good life. Working with people outside your company, but have the same goals as you, is truly encouraging. An inspiration. Truly, a professional and good brand will email you and not leave cheap comments. You can find out if the brand does a lot of blog posts this way and then go check out the influencers Instagram from there. It’s a stretch. I search Igers with 150-500K followers in home decoration niche. If you work with a shoddy brand, that says a lot about your own brand. Otherwise, it's impossible to tell if and when someone has accessed and changed a file. I usually look for the words ‘paid collaboration’ right away. I am a book and travel blogger, which means my opportunities vary. It makes me sad, though, when I turn down an awful offer and then see someone I follow totally fall prey. So I'm curious about other people's experience with these situations as I imagine it's pretty common. I am getting ready to publish my blog at the end of November and I'm so nervous, BUT excited!! I still decided not to work with them since they wouldn’t pay, but it was nice that they cared. They might DM you first by asking for an email if it is not listed on your account. Thank you so much for taking the time to leave me a comment to let me know. I just read your comment above re too many working for free and that rings true….just not sure that she can demand monetary payment as yet……or do you think she should? Thank you for this! I personally, was approached by different scam companies, even if i have 15 followers on insta (I know is funny) but I just started my account a few weeks ago. Leave links for each social channel you are proposing. Gucci's collaboration with The North Face is being mocked on Instagram The new line, plugged by Pixie Geldof, shows models in puffer jacket and heels People ridiculed campaign, saying it … The world is slightly corkscrewed… I am looking forward to working with more reputable and honest brands. My one tip, don’t pay for anything. I am so glad that you found this Instagram collaboration article helpful. That is definitely a very spammy IG comment and not really “working with a brand.” They are just taking advantage–which if you are a hobby IGer and actually really want the product for a discount, is semi-OK too. Thank you for reading and hopefully laughing (in disgust) with me. Here’s an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rum–it’s a good life. Women aren’t sure if their offer is valid or a scam. Yes, I do almost everything you mentioned. I truly think you responded in a good way. The biggest part of this is influencer marketing, wherein marketers connect to certain influencers in the form of a collaboration pitch email to promote their product or service to the influencer’s social media (be it on YouTube, Twitter, Instagram, etc.) As I got more experienced and grew, I shifted to more Instagram only collaborations. I received an offer on my newly made IG page and first I was so enthusiastic.. but then I decided to do ONE last Google search before agreeing to their offer and found this post. Is your Instagram feed as good or better? It’s tricky because sometimes it’s how you pitch, or that it’s oversaturated, that you’re too small, or who knows. A lot of start ups offer you a 40% discount for product that you are then obligated to take pics of that they can then use. This is why niching down is so important! Best deal I had so far? They are the ones sending free product to Instagram influencers/small blogs. I just posted a selfie yesterday on IG, and I was appalled at the IG collab scammy and spammy comments. Usually these messages are riddled with grammatical errors, and dripping in ambiguity. They at least offered a free product, but I don’t work for free. Thanks for the great advice! January 8, 2021. Thank you . Ask yourself would a brand be proud of yours? It is easy for a beginner like me to become enthusiastic about a comment like the one you sent me, but come to think of it, there is something missing. Yes, I wish other IGers would just say ‘NO WAY!’ to these companies and stand up for themselves. Just know if they ask you for it you may need to scramble to get one. 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